Positioning: The battle for your mind

Strategic Management

ROTHAERMEL

The 5 Types of Wealth A Transformative Guide to Design Your Dream Life

Sahil Bloom

Emotion by design

greg hoffman

Startup CXO

Matt Blumberg

Corporate Rebels

Joost Minnaar

Super Thinking

Gabriel Weinberg

The Social CEO

Damian Corbet

Marketing rebellion

Mark Schaefer

The Messy Middle

Scott Belsky

Edge

Ben Lyttleton

Unsafe Thinking: How to be Creative and Bold When You Need It Most

Jonah Sachs

Markeds Kommunikasjon

Lars E. Olsen

Fundamentals of strategy

Gerry Johnson

The Fix

Liam Vaughan

Foundations of Strategy

Robert M. Grant

The Monocle guide to good business

Monocle

Start-up of You

Reid Hoffman

Sharkonomics

Stefan engeseth

Entrepreneurship and Innovation

Tim Mazzarol

The ultimate question 2.0

Fred Reichheld

Exploring entrepreneurship practices and pers…

Richard Blundel

Linchpin

Seth Godin

Leadership Brands

Dave Ulrich og Norm Smallwood

Never mind the sizzle...where's the sausage? branding based on substance not spin

David Taylor

The financial times guide to strategy

Richard Koch

The Mind and Heart of the Negotiator

Leigh L. Thompson

The Brand Gap

Marty Neumeier

Economics of Strategy

D. Besanko

Selling 101

Zig Ziglar

Principles of service marketing and management

Christopher H. Lovelock

Positioning

Al Ries

Positioning the battle for your mind

International Congress of Actuaries

The 22 Immutable Laws of Branding

Al Ries

Ka-ching

Kenneth H. Blanchard

Defining moments

Joseph Badaracco

Business marketing strategy : cases, concepts, and applications

V. Kasturi Rangan

Markedsføringsledelse

Philip Kotler

Posisjonering

Al Ries

The Strategy concept and Process

Arnoldo C.

Thriving on chaos

Thomas J. Peters