Nettbokhandelen for kjøp og salg av bøker.

Kom i gang

Lær å selge
Lær å kjøpe brukt
Kjøp pensumbøker
Logg inn eller registrer deg
Kjøp et gavekort
For forfattere

Kundeservice

Hjelp
Spor ordre
Brukervilkår
Personvernregler
Informasjonskapsler

Bookis

Om oss
Jobb hos oss!
Gi tilbakemelding
Sjangere

Kontakt oss

Rask levering med

Trygg betaling med

Visa
Mastercard
Vipps
Klarna

© 2026 Bookis AS

Norsk

Norge

Region er basert på IP-adresse

  1. Hjem
  5. Kundeservice
  1. Hjem
  3. Sjangere
  7. Kundeservice
Services Marketing: Integrating Customer Focus Across the Firm

Pocket • 2016 • Engelsk

Services Marketing: Integrating Customer Focus Across the Firm

Av Alan Wilson

20 vurderinger • 4.8 av 5

‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌

Om boken

European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. In its third European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive gaps model at the center of this approach. Drawing on the most recent research and using up-to-date and topical examples, the book focuses on the development of...Vis mer

Kundeservice

Om boken

ISBN

9780077169312

Forlag

McGraw-Hill Education - Europe

Publiseringsår

2016

Språk

Engelsk

Originaltittel

Services Marketing: Integrating Customer Focus Across the Firm

Format

Pocket

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

Returer

Kontakt selgeren etter levering.

Omtaler · 0

20 vurderinger • 4.8 av 5

Du vil kanskje også like

Marketing Management

Marketing Management

Philip Kotler

Services Marketing People, Technology, Strategy

Services Marketing People, Technology, Strategy

Jochen Wirtz

Customer Service Skills for Success

Customer Service Skills for Success

Robert W. Lucas

Foundations of Marketing

Foundations of Marketing

John Fahy

Marketing Communications - A European Perspective

Marketing Communications - A European Perspective

Patrick De Pelsmacker

Services marketing integrating customer focus across the firm

Services marketing integrating customer focus across the firm

Alan Wilson

Principles of marketing

Principles of marketing

Philip Kotler

Kotler: Marketing Management_p4

Kotler: Marketing Management_p4

Phil T. Kotler

Customer Relationship Management

Customer Relationship Management

Australia) Buttle Francis (Francis Buttle Associates

Marketing Concepts & Strategies

Marketing Concepts & Strategies

UK) Simkin Lyndon (Oxford Brookes University

Marketing Research

Marketing Research

Alan Wilson

This is Service Design Doing

This is Service Design Doing

Marc Stinkdorn

Services Marketing: Integrating Customer Focus Across the Firm

Services Marketing: Integrating Customer Focus Across the Firm

Valarie Zeithaml

Customer Service in Tourism and Hospitality

Customer Service in Tourism and Hospitality

Simon (University of South Carolina) Hudson

Service marketing

Service marketing

Alan Wilson

Service Innovation

Service Innovation

Anders Gustafsson

Consumer behaviour

Consumer behaviour

Michael R.

Innovation in an advanced consumer society

Innovation in an advanced consumer society

Peder Inge

Service Design for Business: A Practical Guide to Optimizing the Customer Experience

Service Design for Business: A Practical Guide to Optimizing the Customer Experience

Ben Reason

Customer Service A Practical Approach Sixth Edition

Customer Service A Practical Approach Sixth Edition

Elaine K. Harris

Customer Service A Practical Approach

Customer Service A Practical Approach

Elaine K. Harris

Marketing Communications A European Perspective

Marketing Communications A European Perspective

Patrick de Pelsmacker

Services Marketing

Services Marketing

Alan Wilson

Amazon.com Services Marketing: Integrating Customer Focus Across the Firm

Amazon.com Services Marketing: Integrating Customer Focus Across the Firm

Valerie Zeithalm, Mary Jo Bitner, Dwayne Gremler

Services Marketing - Integrating Customer Focus Across the Firm

Services Marketing - Integrating Customer Focus Across the Firm

Alan Wilson

Global Marketing A Decision-oriented Approach

Global Marketing A Decision-oriented Approach

Svend Hollensen

Consumer Behaviour and Marketing Strategy

Consumer Behaviour and Marketing Strategy

J. Paul Peter

Global Marketing

Global Marketing

Svend Hollensen

Principles and Practice of Marketing

Principles and Practice of Marketing

David Jobber