Pocket • 2011 • Engelsk
Media and Communication Research Methods An Introduction to Qualitative and Quantitative Approaches
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Om boken
In this new edition, Arthur Asa Berger employs his signature style - a practical focus, the use of numerous examples, a step-by-step approach, and humour - to update and enhance this must-have introductory text. Combining both qualitative and quantitative research methods, the book covers the topics thoroughly and is clearly written and engaging. This book is ideal for beginning research students both at the graduate and undergraduate level because it is clear, concise, and accompanied by many d...Vis mer
Om boken
ISBN
9781412987776
Forlag
SAGE
Publiseringsår
2011
Språk
Engelsk
Originaltittel
Media and Communication Research Methods An Introduction to Qualitative and Quantitative Approaches
Format
Frakt og retur
Frakt
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