Sensory Marketing

Brand Management Co-creating Meaningful Brands

Michael Beverland

Multisensorisk markedsføring

Nina Veflen

The Sensory Studies Manifesto Tracking the Sensorial Revolution in the Arts and Human Sciences

David Howes

Marketing

Paul Baines

Social media marketing

Svend Hollensen

Sustainable Customer Experience Design

the Netherlands.) Smit Bert (NHTV Breda University of Applied Sciences

Consumer Behavior

PhD Ekstrom Karin M

Consumer behaviour

Michael R.

Inside the Mind of the Shopper

Herb Sorensen

Marketing Theory

Introduction to neuromarketing & consumer neuroscience

Dr. Thomas

Sensation & Perception

Jeremy S. (Harvard Medical School and Massachusetts General H) Abramson

The Saturated Sensorium Principles of Perception and Mediation in the Middle Ages

Hans Henrik Lohfert Jørgensen

Marketing Ethics & Society

Sensorik och marknadsföring

Anette Jonsäll

Sustainable Marketing

Diane Martin

Global marketing

Svend Hollensen

Synesthetic Design : Handbook for a Multi-Sensory Approach

Michael. Haverkamp

Essentials of Marketing

Paul Baines

Essentials of Global Marketing

Svend Hollensen

Sensory Evaluation of Food - Principles and Practices

Harry T. Lawless

Buyology

Martin Lindstrom

Reclaiming Vitality and Presence Sensory Awareness as a Practice for Life

Charlotte Selver

Marketing Culture and the Arts

François Colbert

Brand Sense

Martin Lindstrom

Brandsense

Martin Lindstrom

The Substance of Style How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness

Virginia Postrel

Consumer Behaviour and Marketing Strategy

J. Paul Peter

Understanding Consumer Behavior

J. Paul Peter

Stimulus

Svein Linge Solberg