Fundamentals of Selling customer for life thr…

Selling and Sales Management

David Jobber

Foundations of Marketing

John Fahy and David Jobber

The Customer of the Future 10 Guiding Principles for Winning Tomorrow's Business

Blake Morgan

Fundamentals of selling

Charles Francis Adams

Digital Marketing

Alan Charlesworth

The Sell: The Secrets of Selling Anything to Anyone

Fredrik Eklund

The New Rules of Sales and Service

David Meerman Scott

Inside the Mind of the Shopper

Herb Sorensen

Integrated marketing communications

Chitty

The Sell

Fredrik Eklund

Adaptive Marketing

Norman Johnston

Brilliant Selling

Tom Bird

Sales Force Management. Leadership, Innovation, Technology

Mark Allard-Will

Essentials of Marketing

Paul Baines

Emarketing excellence

Dave Chaffey

Relathionship Marketing and Customer Relation…

Adele Berndt

Marketing Management

Kotler Keller

Call Center Management On Fast Forward

Brad Cleveland

Fundamentals of Strategy

Gerry Johnson

The Challenger Sale

Matthew Dixon

Relationship Marketing

Martin Christopher

Gaining and sustaining competitive advantage

Jaynal. Abedin

Employees first, customers second

Vineet Nayar

Customer Relationship Management concepts and technologies

Francis Buttle

Strategic Customer Service

John Thomas Aalstad

Selling Today Creating Customer Value

Gerald L. Manning

How to Sell Anything to Anybody

Joe Girard

Customer Equity Management

Roland Ahlstrand

Birth of a salesman the transformation of sel…

Walter Abendroth

Birth of a salesman

Walter Friedman

The New Strategic Selling The Unique Sales System Proven Successful by the World's Best Companies

Robert B. Miller

Selling 101

Zig Ziglar

Principles of service marketing and management

Christopher H. Lovelock

Business marketing strategy : cases, concepts, and applications

V. Kasturi Rangan

Consumer behavior : buying, having, and being

Michael R. Solomon

Keeping Customers in Good Times & Bad

Ronald A. Nykiel Ph.D