Innbundet • 2017 • 1. utgave
Advertising and Promotion
Av Chris Hackley, Rungpaka Amy Hackley
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Om boken
Using a wide range of visual examples and case studies, Advertising and Promotion 4th edition introduces the reader to the key concepts, methods and issues and illustrates these with first-hand examples gathered from leading international advertising agencies and brand campaigns. Told from the perspective of the agency, it gives a fun and creative insider view helping the reader to think beyond the client position and understand what it might be like working within an ad agency. Drawing not only...Vis mer
Om boken
ISBN
9781473997981
Forlag
SAGE Publications Ltd
Publiseringsår
2017
Språk
Utgave
1
Originaltittel
Advertising and Promotion
Format
Innbundet
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