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Brand Activism: from purpose to action

Pocket • 2021 • Engelsk

Brand Activism: from purpose to action

Av Christian Sarkar, Philip Kotler

0 vurderinger • 0.0 av 5

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Om boken

"...Brand Activism will be required reading, not only in business schools and by NGOs and campaigners, but by asset managers, owners, pension funds' trustees and senior corporate executives worldwide."- Hazel Henderson, founder, Ethical Markets"Kotler and Sarkar convincingly make the case as to why values-driven marketing requires taking the right actions too. Timely, progressive and ground-breaking, their how-to brand activism framework should be the go-to guide for marketers wanting to make a ...Vis mer

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Om boken

ISBN

9781734244113

Publiseringsår

2021

Språk

Engelsk

Originaltittel

Brand Activism: from purpose to action

Format

Pocket

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0 vurderinger • 0.0 av 5

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