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The Compass and the Nail

Pocket • 2019 • 1. utgave

The Compass and the Nail

Av Craig Wilson

0 vurderinger • 0.0 av 5

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Om boken

Winner of the 800-CEO-READS Best Marketing Book of 2015 Why do some companies create such strong affection for their brands that their customers are compelled to become active brand champions? Is there a secret? The Compass and the Nail presents an unconventional perspective of how particular organizations create rabid fan bases, in turn making them more successful and more profitable. Written by Patagonia's former lead strategist for consumer marketing, and advisor to such iconic brands as Se...Vis mer

Salg og markedsføring

Om boken

ISBN

9781947856615

Forlag

Rare Bird Books

Publiseringsår

2019

Språk

Utgave

1

Originaltittel

The Compass and the Nail

Format

Pocket

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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Omtaler · 0

0 vurderinger • 0.0 av 5

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