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Event Marketing

Pocket • 2018 • 1. utgave

Event Marketing

Av Diego Rinallo

0 vurderinger • 0.0 av 5

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Om boken

What is the role of events in the marketingcommunication mix? What goals can be legitimatelyattributed to events? How to use eventsto deliver memorable experiences? How to measureevent results and maximize returns on investments?How to deal effectively with event agencies?Readers will find hands-on answers to all these questions in this book, written bearing in mind the knowledge needs of companies that want to employ events as part of their marketing communication mix. It will be a stimulating ...Vis mer

Salg og markedsføring

Om boken

ISBN

9788885486249

Forlag

Bocconi University Press

Publiseringsår

2018

Språk

Utgave

1

Originaltittel

Event Marketing

Format

Pocket

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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Kontakt selgeren etter levering.

Omtaler · 0

0 vurderinger • 0.0 av 5

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