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Introduction to modern marketing management

Pocket • 2011 • Engelsk • 1. utgave

Introduction to modern marketing management

Av Fred Selnes

2 vurderinger • 5.0 av 5

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Om boken

Introduction to Modern Marketing Management Principles presents a new framework for the fundamental principles in marketing management. The guiding principle is that marketing management entails holistic management of the factors that companies employ to help form customer preferences, and these factors are interrelated and interdependent. This perspective is a sharp departure from using marketing-mix as an organizing framework for marketing management - the fundamental principle in most contemp...Vis mer

Salg og markedsføring

Om boken

ISBN

9788274775350

Forlag

Unipub forlag

Publiseringsår

2011

Språk

Engelsk

Utgave

1

Originaltittel

Introduction to modern marketing management

Format

Pocket

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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Omtaler · 0

2 vurderinger • 5.0 av 5

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