Om boken
Almost every hour of every day, people will try to change your mind -- and they don't want you to notice, because none of it consists in giving you good reasons. You are nudged, anchored, and incentivized. Products are designed with the help of neuromarketing to appeal to unconscious minds; the taste of food is improved merely by brand association. Covert PR can start wars -- the emotional testimony of fifteen year-old Nayirah which helped the case for the first Gulf War was assembled by PR firm...Vis mer
Om boken
ISBN
9781785781001
Forlag
Icon Books Ltd
Publiseringsår
2016
Språk
Utgave
1
Originaltittel
The Persuaders
Format
Frakt og retur
Frakt
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