Om boken
Fundamentals of Retailing and Shopper Marketing is an ideal companion text whether you are in marketing, in manufacturing, work for an advertising agency or if you work in retail. The book focuses on the sharp end of the retail industry and, through real-world examples, shows students and practitioners best retail practice. The text includes models, illustrations and photographs. It is practical, visual and easy to read and teaches you how to transfer your know-how to your own brand, marketi...Vis mer
Om boken
ISBN
9780273757399
Publiseringsår
2013
Språk
Originaltittel
Fundamentals of retailing & shopper marketing
Format
Frakt og retur
Frakt
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Returer
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Omtaler · 0
1 vurderinger • 5.0 av 5
