Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Management

ROTHAERMEL

Brand Management Co-creating Meaningful Brands

Michael Beverland

Digital Marketing - Strategic Planning & Integration

Annmarie Hanlon

Equity asset valuation workbook

Jerald e.

Strategic Brand Management A European Perspec…

Kevin J. Delaney

Foundations of Marketing

John Fahy and David Jobber

Building Distinctive Brand Assets

au) Romaniuk Jenni (Research Professor

Digital Branding

Daniel Rowles

Designing Brand Identity

Alina Wheeler

Branding

Michael Johnson

Strategic Management 3e

Frank W. Allerton

Integrated marketing communications

Chitty

Strategic Brand Management 4th ed.

Kevin J. Delaney

Experience Design : A Framework for Integrating Brand, Experience, and Value

Patrick. Newbery

The New Strategic Brand Management Advanced Insights and Strategic Thinking

Jean-Noël Kapferer

Marketing Management

Kotler Keller

Contemporary direct and interactive marketing

Lisa Spiller

The Strategic Designer

David Holston

Advanced Brand Management Managing Brands in a Changing World

Paul Temporal

Strategic Brand Management

Kevin J. Delaney

The New Strategic Brand Management Creating and Sustaining Brand Equity Long Term

Jean-Noël Kapferer

What is Branding? (Essential Design Handbooks)

Matthew Healey

Leadership Brands

Dave Ulrich og Norm Smallwood

Strategic advertising management

Larry Percy

Customer Equity Management

Roland Ahlstrand

The Brand Gap

Marty Neumeier

Brand Sense

Martin Lindstrom

Economics of Strategy

D. Besanko

Creating Powerful Brands in Consumer, Service and Industrial Markets

Leslie De Chernatony

Building strong brands

David A. Aaker

Principles of service marketing and management

Christopher H. Lovelock

Retail Marketing

Peter McGoldrick

Business marketing strategy : cases, concepts, and applications

V. Kasturi Rangan

Understanding Consumer Behavior

J. Paul Peter