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Corporate communication

Pocket • 2002 • Engelsk • 1. utgave

Corporate communication: a strategic approach to building reputation

Av Peggy Simcic Brønn, Roberta Wiig

En del av serien Corporate communication

3 vurderinger • 5.0 av 5

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Om boken

Communication is the heart of organizational success. This book places communication squarely in the strategic processes of the organization. This is important if organizations are to build and maintain good images or reputations. The editors of this book have assembled leading international academics and practitioners to explore what, in their minds, are essential subjects that managers need to consider if they are to be effective communicators. These include understanding communication's rol...Vis mer

Næringsvirksomhet, administrasjon og ledelse

Om boken

ISBN

9788205305953

Forlag

Gyldendal akademisk

Publiseringsår

2002

Språk

Engelsk

Utgave

1

Originaltittel

Corporate communication

Format

Pocket

Frakt og retur

Frakt

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Andre utgaver

Corporate communication

Corporate communication

Pocket · 2005

Corporate communication

Corporate communication

Pocket · 2018

Omtaler · 0

3 vurderinger • 5.0 av 5

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