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Customer-centric Product Definition: The Key to Great Product Development

Innbundet • 2002 • Engelsk

Customer-centric Product Definition: The Key to Great Product Development

Av Sheila Mello

0 vurderinger • 0.0 av 5

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Om boken

Despite the prodigious research and money devoted to new product development, nearly nine in ten new products fail to solve a perceived need--and are gone within their first two years. This unique new book introduces and explains Market-Driven Product Definition (MDPD), a proven methodology for identifying and understanding customer-value-based needs, then turning them into products that consistently break through the clutter of the marketplace. Drawing on techniques developed by experts from M...Vis mer

Produktdesign
Økonomi, finans, næringsliv og ledelse
Næringsvirksomhet, administrasjon og ledelse

Om boken

ISBN

9780814406687

Publiseringsår

2002

Språk

Engelsk

Originaltittel

Customer-centric Product Definition: The Key to Great Product Development

Format

Innbundet

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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Omtaler · 0

0 vurderinger • 0.0 av 5

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