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Marketing

Pocket • 2019 • 1. utgave

Marketing

Av University of Leicester) Baines Paul (Professor of Political Marketing, University of Portsmouth) Fill Chris (Director of Fillassociates and former Principal Lecturer, Stockholm School of Economics) Rosengren Sara (Professor of Marketing and Head of the Center for Retailing, Neoma Business School) Antonetti Paolo (Associate Professor of Marketing

15 vurderinger • 4.5 av 5

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Om boken

How does Samsung use data to improve customers' omnichannel shopping experiences?How does Ipsos MORI develop cross-cultural market research insights to inform innovation at Unilever?How do Swedish retail giants collaborate rather than compete in the fight for more sustainable consumption? With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing, fifth edition, answers these questions and more, providing the skills vital to ...Vis mer

Bedriftsøkonomi

Om boken

ISBN

9780198809999

Forlag

Oxford University Press

Publiseringsår

2019

Språk

Utgave

1

Originaltittel

Marketing

Format

Pocket

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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15 vurderinger • 4.5 av 5

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