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Solomon: Consumer Behaviour_p7

Pocket • 2019 • 1. utgave

Solomon: Consumer Behaviour_p7

Av Michael R. Solomon, Margaret K. Hogg, Soren Askegaard, Gary Bamossy

4 vurderinger • 5.0 av 5

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Om boken

Now in its seventh edition, Consumer Behaviour: A European Perspective provides themost comprehensive, lively and engaging introduction to the behaviour of consumers inEurope and around the world.The new slimline edition has 13 chapters, maintaining its breadth of coverage and making itideal for second- and third-year undergraduates as well as Master's students.The book links consumer behaviour theory with the real-life problems faced by practitionersin many ways: Marketing opportunity, Marketin...Vis mer

Salg og markedsføring

Om boken

ISBN

9781292245423

Forlag

Pearson Education Limited

Publiseringsår

2019

Språk

Utgave

1

Originaltittel

Solomon: Consumer Behaviour_p7

Format

Pocket

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Omtaler · 0

4 vurderinger • 5.0 av 5

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