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Brand Thinking and Other Noble Pursuits

Pocket • 2013 • Engelsk • 1. utgave

Brand Thinking and Other Noble Pursuits

Av Debbie Millman

1 vurderinger • 5.0 av 5

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Om boken

An unprecedented and engaging look at the state of modern branding, with interviews with Malcolm Gladwell, Seth Godin, Tom Peters, Virginia Postel, Joe Duffy, Dori Turnstall and more! The notion of the brand, like any concept that dominates markets and public consciousness, is a challenge to define. Is it a simple differentiator of the cereals in our cupboards, a manipulative brainwashing tool forced on us by corporations, or a creative triumph as capable as any art form of stimulating our emot...Vis mer

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Om boken

ISBN

9781621532477

Forlag

Allworth

Publiseringsår

2013

Språk

Engelsk

Utgave

1

Originaltittel

Brand Thinking and Other Noble Pursuits

Format

Pocket

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1 vurderinger • 5.0 av 5

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