Nettbokhandelen for kjøp og salg av bøker.

Kom i gang

Lær å kjøpe brukt

Kjøp pensumbøker

Logg inn eller registrer deg

Kjøp et gavekort

Kundeservice

Personvernregler

Informasjonskapsler

Bookis

Gi tilbakemelding

Kontakt oss

Rask levering med

Trygg betaling med

© 2026 Bookis AS

Norsk

Hjem

Salg og markedsføring

Hjem
Sjangere
Salg og markedsføring

Emotions, advertising and consumer choice

Pocket • 2007 • Engelsk • 1. utgave

Emotions, advertising and consumer choice

Av Flemming Hansen, Sverre Riis Christensen, Steen Lundsteen

0 vurderinger • 0.0 av 5

‌
‌

‌

‌
‌

‌
‌

‌

‌
‌
‌
‌
‌
‌
‌
‌

‌

Om boken

This book focuses on recent neurological and psychological in-sights - originating from brain scanning or neurological experiments - on basic emotional processes in the brain and their role in controlling human behaviour. These insights are translated by the authors to cover the behaviour of ordinary individuals in every-day life. The book looks at these developments in the light of traditional cognitive theories of consumer choice and it discusses the im-plications for advertising and other com...Vis mer

Salg og markedsføring

Om boken

ISBN

9788215011844

Forlag

Aschehoug AS

Publiseringsår

2007

Språk

Engelsk

Utgave

1

Originaltittel

Emotions, advertising and consumer choice

Format

Pocket

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

Returer

Kontakt selgeren etter levering.

Andre utgaver

Emotions, Advertising and Consumer Choice

Pocket · 2007

Omtaler · 0

0 vurderinger • 0.0 av 5

Du vil kanskje også like

Emotion by design

Emotion by design

greg hoffman

Emotional

Emotional

Leonard Mlodinow

The Art of Reading Minds

The Art of Reading Minds

Henrik Fexeus

Consumer Psychology

Consumer Psychology

Cathrine v Jansson-Boyd

The Choice Factory

The Choice Factory

Richard Shotton

Understanding Motivation and Emotion

Understanding Motivation and Emotion

Johnmarshall Reeve

Introducing Mind and Brain

Introducing Mind and Brain

Angus Gellatly

How emotions are made

How emotions are made

Mindfulness (HBR Emotional Intelligence Series)

Mindfulness (HBR Emotional Intelligence Series)

Harvard Business Review

Influence and Persuasion (HBR Emotional Intelligence Series)

Influence and Persuasion (HBR Emotional Intelligence Series)

Nick Morgan

How Emotions Are Made: The Secret Life of the Brain

How Emotions Are Made: The Secret Life of the Brain

Lisa Feldman Barrett

The Psychology of Advertising

The Psychology of Advertising

Bob M.

Consumer Behavior

Consumer Behavior

Austin) Hoyer Wayne (University of Texas

Inside the Mind of the Shopper

Inside the Mind of the Shopper

Herb Sorensen

Introduction to neuromarketing & consumer neuroscience

Introduction to neuromarketing & consumer neuroscience

Dr. Thomas

The cognitive-emotional brain

The cognitive-emotional brain

Luiz Pessoa

Decoded : The Science Behind Why We Buy

Decoded : The Science Behind Why We Buy

Phil. Barden

The emotional life of your brain

The emotional life of your brain

Richard Bejtlich

The Art of Shopping: How We Shop and Why We Buy

The Art of Shopping: How We Shop and Why We Buy

Siemon Scamell-Katz

Buyology

Buyology

Martin Lindstrom

How we decide

How we decide

Jonah lehrer

The Emotions : A Philosophical Exploration

The Emotions : A Philosophical Exploration

Peter Goldie

Consumer behaviour

Consumer behaviour

Håvard hansen

Persuasion

Persuasion

James Borg

Brand Sense

Martin Lindstrom

Emotional Design

Emotional Design

Donald Adamson

Understanding Emotion at Work

Understanding Emotion at Work

Stepen Fineman

The Emotional Brain

The Emotional Brain

Joseph Ledoux

Descartes' Error Emotion, Reason and the Human Brain

Descartes' Error Emotion, Reason and the Human Brain

Antonio R. Damasio

Understanding Consumer Behavior

Understanding Consumer Behavior

J. Paul Peter