Pocket • 2016 • 1. utgave
Consumer Behavior
Av Austin) Hoyer Wayne (University of Texas, Deborah J. (University of Southern California) MacInnis, Rik (Tilburg University) Pieters
1 vurderinger • 5.0 av 5
Om boken
The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today's global business environment. With this new edition, you examine the latest research and current business practices with extensive coverage of social media influences, increased consumer power, and emerging neuroscience findings. You also study controversies in consumer decision-making involvin...Vis mer
Om boken
ISBN
9781305507272
Forlag
Cengage Learning, Inc
Publiseringsår
2016
Språk
Utgave
1
Originaltittel
Consumer Behavior
Format
Frakt og retur
Frakt
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Omtaler · 0
1 vurderinger • 5.0 av 5
