Building reputational capital

The Social CEO

Damian Corbet

Building Distinctive Brand Assets

au) Romaniuk Jenni (Research Professor

Corporate communication

Peggy Simcic Brønn

Branding

Michael Johnson

Grey

Center for Creative Leadership (CCL)

X

Brian Solis

Psychological capital and beyond

Bruce Avolio

Emarketing excellence

Dave Chaffey

Leadership

Peter G. Northouse

How to Create a Portfolio & Get Hired

Fig Taylor

Strategic leadership in the public services

Paul Joyce

Reputation Management

Sabrina Helm

The new rules of marketing and PR

David Meerman

Exploring entrepreneurship practices and pers…

Richard Blundel

The SAGE Handbook of Public Relations

Key concepts in public relations

Franklin B et al

Strategic Brand Management

Kevin J. Delaney

The New Strategic Brand Management Creating and Sustaining Brand Equity Long Term

Jean-Noël Kapferer

Psychological Capital

Fred Luthans

Never mind the sizzle...where's the sausage? branding based on substance not spin

David Taylor

Leadership Brands

Dave Ulrich og Norm Smallwood

Leadership : theory and practice

Peter Guy Northouse

Living The Brand - How to transform every member of your organization into a brand champion

Nicholas Ind

Corporate social reaponsibility

Andrew Dorac-Kakabadse

Strategic planning for public relations

Smith R D

Corporate Communication- A Stategic Approach to Building Reputation

Peggy Simcic Brønn and Roberta Wiig Berg

Customer Equity Management

Roland Ahlstrand

Teams that succeed

Harvard Business

Fame & Fortune

Charles J.

Public Relations

Dan Lattimore

Building strong brands

David A. Aaker

CEO Capital

Leslie Gaines-Ross

Positioning: The battle for your mind

Al Ries

Positioning

Al Ries

Built to last

James Collins

Effective Public Relations

Cutlip, Scott M.; Center, Allen H.; Broo

Thriving on chaos

Thomas J. Peters

Suverent lederskap

Tom Peters