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Global Marketing & Advertising Understanding Cultural Paradoxes

Pocket • 2021 • Engelsk

Global Marketing & Advertising Understanding Cultural Paradoxes

Av Marieke K. de Mooij

0 vurderinger • 0.0 av 5

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Om boken

Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. The author helps define cross cultural segments to better target consumers across cultures and features content on how culture affects strategic issues, such as the company′s mission statement, brand positioning strategy, an...Vis mer

Forretningsstrategi
Etikk og sosialt ansvar i næringslivet
Entreprenørskap

Om boken

ISBN

9781529732504

Forlag

SAGE

Publiseringsår

2021

Språk

Engelsk

Originaltittel

Global Marketing & Advertising Understanding Cultural Paradoxes

Format

Pocket

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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Omtaler · 0

0 vurderinger • 0.0 av 5

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