Pocket • 2017 • 1. utgave

The Strategy and Tactics of Pricing

Name: The Strategy and Tactics of Pricing
SKU: 9781138737518
Price: 189.0 NOK
Availability: InStock
Rating: 5 (9 reviews)
ISBN: 9781138737518

Av USA) Nagle Thomas T. (Deloitte Consulting, USA) Muller Georg (Deloitte Consulting

9 vurderinger • 5.0 av 5

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Om boken

The Strategy and Tactics of Pricing explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and shift demand curves.This edition features a new discussion on harnessing concepts from behavioral economics as well as a more streamlined "value cascade" structure to the...Vis mer

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Om boken

ISBN

9781138737518

Forlag

Taylor & Francis Ltd

Publiseringsår

2017

Språk

Utgave

Originaltittel

The Strategy and Tactics of Pricing

Format

Pocket

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The Strategy and Tactics of Pricing

Innbundet · 2017

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9 vurderinger • 5.0 av 5

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