Contextual Pricing: The Death of List Price and the New Market Reality

Strategy and Tactics of Pricing

Thomas T. Nagle

Pricing strategies: harvesting Product value

Robert M. Schindler

High-Impact Content Marketing Strategies to Make Your Content Intentional, Engaging and Effective

Purna Virji

Foundations of Marketing

John Fahy

Rethinking Competitive Advantage New Rules for the Digital Age

Ram Charan

The experience economy

B.Joseph Pine, James H. Gilmore

Marketing Rebellion The Most Human Company Wins

Mark W. Schaefer

The Customer of the Future 10 Guiding Principles for Winning Tomorrow's Business

Blake Morgan

The Customer Centricity Playbook

Peter Fader

Pricing strategies: a marketing approach

Robert Abramson

Inspired

Marty Cagan

Platform Revolution

Geoffrey G. Parker

The Pricing Journey

Stephan M. Liozu

Hotel Pricing in a Social World: Driving Value in the Digital Economy

Kelly A. McGuire

The Rise of the Platform Marketer

Craig Dempster

The Oxford Handbook of Pricing Management

Value Proposition Design How to Create Products and Services Customers Want

Alexander Osterwalder

Leading Digital

George Westerman

The Strategy and Tactics of Pricing: Pearson New International Edition

Thomas Nagle,

Digital Distuption

James McQuivey

Pricing Strategies

Robert M. Schinder

Marketing High Technology

William H. Davidow

The Marketing Agency Blueprint: The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms

Paul Roetzer

Priceless The Myth of Fair Value (and how to Take Advantage of It)

William Poundstone

The 1% Windfall

Rafi Mohammed

Marketing 3.0 From Products to Customers to the Human Spirit

Philip Kotler

Strategic Market Management: Global Perspectives, First Edition

Software Product Management and Pricing Key Success Factors for Software Organizations

Hans-Bernd Kittlaus

Selling Today Creating Customer Value

Gerald L. Manning

Seier i profittkappløpet

Robert G. Docters

The Competitive Strategy

Michael E. Porter

Wharton on Dynamic Competitive Strategy

George S. Day

Business Market Management Understanding, Creating, and Delivering Value

James C. Anderson

Revenue Management and Pricing Case Studies and Applications

Ian Yeoman

Strategy

Positioning the battle for your mind

International Congress of Actuaries

Cost & Effect

Robert S. Kaplan

Optimizing Digital Strategy

Christopher Bones

The Strategy and Tactics of Pricing

USA) Nagle Thomas T. (Deloitte Consulting

Principles and Practice of Marketing

David Jobber