Innbundet • 2005 • Engelsk • 1. utgave

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

Name: Blue Ocean Strategy
SKU: 9781591396192
Price: 139.0 NOK
Availability: InStock
ISBN: 9781591396192

Av W. Chan Kim, Renee Mauborgne

0 vurderinger • 0.0 av 5

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Om boken

Written by the business world's new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth. And the business world has caught on - companies around the world are skipping the blood...Vis mer

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Om boken

ISBN

9781591396192

Forlag

Harvard Business Review Press

Publiseringsår

2005

Språk

Engelsk

Utgave

Originaltittel

Blue Ocean Strategy

Format

Innbundet

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