Myths of Branding

Seven Myths about Money And the Truth about Finding Financial Freedom

Rob Dix

Brand Management Co-creating Meaningful Brands

Michael Beverland

Myths of strategy

Jérôme Barthélemy

Brand New Brand - Restarting Your Business In a Time of Crisis and Transformation

Gestalten null

Marketing made simple

Donald Miller

Foundations of Marketing

John Fahy and David Jobber

Brand Identity Essentials, Revised and Expanded

Kevin Budelmann

Strategic Brand Management

Kevin Lane

Truth

Tom Phillips

Digital Branding

Daniel Rowles

Myths of Management

Stefan Stern

Designing Brand Identity

Alina Wheeler

Truth: Ideas in Profile

Simon Blackburn

Branding

Michael Johnson

The Physics of Brand Understand the Forces Behind Brands That Matter

Aaron Keller

Contemporary Brand Management

Johny K.

Myth Conceptions

Mat Coward

All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All

Seth Godin

The New Strategic Brand Management Advanced Insights and Strategic Thinking

Jean-Noël Kapferer

Big Brand Theory

Sandu Publishing

Brand Atlas

Alina Wheeler

Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

Martin Lindstrom

Storytelling- Branding in practise

Klaus Fog

All marketers are liars

Seth Godin

Buyology

Martin Lindstrom

50 Great Myths of Popular Psychology Shattering Widespread Misconceptions about Human Behavior

Scott O. Lilienfeld

What is Branding? (Essential Design Handbooks)

Matthew Healey

Wally Olins: The Brand Handbook

Wally Olins

Never mind the sizzle...where's the sausage? branding based on substance not spin

David Taylor

Leadership Brands

Dave Ulrich og Norm Smallwood

Brands

Marcel Danesi

Branding For Dummies

Bill Chiaravalle

The Brand Gap

Marty Neumeier

Brand Sense

Martin Lindstrom

The Brand Gap How to Bridge the Distance Between Business Strategy and Design

Marty Neumeier

Creating Powerful Brands in Consumer, Service and Industrial Markets

Leslie De Chernatony

Building strong brands

David A. Aaker

Positioning: The battle for your mind

Al Ries

The 22 Immutable Laws of Branding

Al Ries

11 Steps to Brand Heaven The Ultimate Guide to Buying an Advertising Campaign

Len Weinreich