International Marketing

Marketing Management

Philip Kotler

Strategic International Marketing Strategy Development and Implementation

Carl Arthur Solberg

Principles of Marketing

Philip Kotler

Marketing ISE

C. Shane Hunt

Consumer Behavior

Wayne D. Hoyer

Foundations of Marketing

John Fahy

Global Marketing & Advertising Understanding Cultural Paradoxes

Marieke K. de Mooij

Global Marketing

Svend Hollensen

International Business

Simon Collinson

Marketing

University of Leicester) Baines Paul (Professor of Political Marketing

Kotler: Marketing Management_p4

Phil T. Kotler

Marketing Concepts & Strategies

UK) Simkin Lyndon (Oxford Brookes University

International Management Behavior

Boston) Lane Harry W. (Northeastern University

International Business: The Challenges of Globalization, Global Edition

John J. Wild

Consumer Behaviour

Zubin Sethna

Social Media Marketing

Stephan Dahl

The International Business Environment

Leslie (Associate Lecturer at Leeds Beckett University) Hamilton

Marketing Theory

Global Marketing, Global Edition

Warren J. Keegan

Marketing Ethics & Society

Marketing Management, Global Edition

Philip Kotler

International Management: Culture, Strategy, and Behavior (Int'l Ed)

Fred Luthans

Marketing Communications A European Perspective

Patrick de Pelsmacker

International Management

Paul N. Gooderham

Global Marketing Management

Masaaki Katobe

Consumer Behavior Science and Practice

Frank R. Kardes

Global Marketing A Decision-oriented Approach

Svend Hollensen

International Marketing

Ghauri

Principles and practice of marketing

David Jobber