Pocket • 2017 • 1. utgave

Marketing Strategy and Competitive Positioning

Name: Marketing Strategy and Competitive Positioning
SKU: 9781292017310
Price: 479.0 NOK
Availability: InStock
ISBN: 9781292017310

Av Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud, John Rudd

0 vurderinger • 0.0 av 5

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Om boken

Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation - the identification of targe...Vis mer

Om boken

ISBN

9781292017310

Forlag

Pearson Education Limited

Publiseringsår

2017

Språk

Utgave

Originaltittel

Marketing Strategy and Competitive Positioning

Format

Pocket

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