Pocket • 2020 • Engelsk
Consumer Behavior: Buying, Having, and Being - 13. utgave
1 vurderinger • 5.0 av 5
Om boken
Solomon’s Consumer Behavior: Buying, Having, and Being covers what happens before, during, and after the point of purchase. It investigates how having (or not having) certain products affects our lives; specifically, how these items influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the 13th Edition, up-to-date content reflects major marketing trends and changes that impact the study of consumer behavior. Since we are all consume...Vis mer
Om boken
Publiseringsår
2020
Språk
Engelsk
Originaltittel
Consumer Behavior: Buying, Having, and Being - 13. utgave
Format
Frakt og retur
Frakt
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1 vurderinger • 5.0 av 5
