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Consumer Behavior

Innbundet • 2007 • Engelsk • 9. utgave

Consumer Behavior

Av Leon G. Schiffman, Leslie Lazar Kanuk

0 vurderinger • 0.0 av 5

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Om boken

With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers. The Thirty-two mini-cases help readers learn by applying the theory, drawing on current business news to demonstrate specific consumer behavior concepts. This edition now includes thirty-two Active Learning mini-cases. A clear ...Vis mer

Om boken

ISBN

9780131869608

Forlag

Pearson Prentice Hall

Publiseringsår

2007

Språk

Engelsk

Utgave

9

Originaltittel

Consumer Behavior

Format

Innbundet

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Consumer Behavior

Consumer Behavior

Pocket · 1994

Omtaler · 0

0 vurderinger • 0.0 av 5

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