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Satisfaction: A Behavioral Perspective on the Consumer

Innbundet • 2010

Satisfaction: A Behavioral Perspective on the Consumer

Av Richard L. Oliver

1 vurderinger • 4.0 av 5

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Om boken

Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and the contents are applicable to all consumables - product or service.Author Richard L. Oliver traces the history of consumer satisfaction from its earliest roots, and brings together the very latest thinking on the consequences of satisfying (...Vis mer

Om boken

ISBN

9780765617705

Publiseringsår

2010

Språk

Originaltittel

Satisfaction: A Behavioral Perspective on the Consumer

Format

Innbundet

Frakt og retur

Frakt

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Omtaler · 0

1 vurderinger • 4.0 av 5

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