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Om boken
Over the last twenty years, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-moving area. This new edition comes fully updated with brand new case studies using working businesses to connect sales theory to the practical implications of selling in a modern environment. This edition continues to place emphasis on global aspects of selling and sales management whilst also covering all of the important elements of the marketing mix. Topics covered i...Vis mer
Om boken
ISBN
9780273762652
Publiseringsår
2014
Språk
Originaltittel
Selling and Sales Mangement
Format
Frakt og retur
Frakt
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