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Marketing research: methodological foundations

Pocket • 2015

Marketing research: methodological foundations

2 vurderinger • 4.0 av 5

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Om boken

Please see 12th edition now available. https: //www.amazon.com/Marketing-Research-Methodological-Foundations-12th/dp/1983654469/ref=sr_1_29?s=books&ie=UTF8&qid=1520011584&sr=1-29&refinements=p_27%3ADawn+IacobucciFor all the talk of "big data" and "marketing analytics"-it all starts here-you've got to know how to get data and what to do with data once you've got them. The text, MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, 11th edition, by Dr. Dawn Iacobucci and Dr. Gilbert Churchill is recogni...Vis mer

Om boken

ISBN

9781507775547

Publiseringsår

2015

Språk

Originaltittel

Marketing research: methodological foundations

Format

Pocket

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2 vurderinger • 4.0 av 5

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