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Consumer Behavior

Pocket • 2014

Consumer Behavior

Av Leon P. Bignold

1 vurderinger • 5.0 av 5

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Om boken

For undergraduate and graduate consumer behavior courses. The text that set the standard for consumer behavior study. Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. MyMarketingLab for Consumer Behavior is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. Please note that the product you ar...Vis mer

Om boken

ISBN

9780273787136

Forlag

Pearson Education Limited

Publiseringsår

2014

Språk

Originaltittel

Consumer Behavior

Format

Pocket

Frakt og retur

Frakt

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Omtaler · 0

1 vurderinger • 5.0 av 5

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